Her World
MUM's Homemade Products
Mother's Unique Mixes. The business Lakshmi Santhanam ran from her home for almost twenty years, told in the family's words.
The business
Lakshmi loves to experiment and innovate. With the support of her late husband, Sri V. Santhanam, she ran her own business, MUM's (Mother's Unique Mixes) Homemade Products for almost 20 years. Under this banner, she manufactured and sold pickles, vadams, juices and various instant mixes. Many people from overseas, especially from the USA, would ask for and buy her pickles and other products.
Many of you will know that Patti's love for creation is not restricted to the kitchen. She loved creating thematic doll sets and wanted to find ways to fund the cost of the materials for making them. That's when she started her business of making and selling the aforementioned powders, pastes as well as pickles, vadams and more. With Thatha's and Mythily chithi's support, 'MUMS Homemade Products' grew from strength to strength - at its height she employed six full time ladies who manufactured all her creations in her home and a further six people who were in marketing who she cleverly paid on a commission basis to incentivise greater sales.
Amma was always focused on researching and producing the best version by experimenting and getting the proportions as perfect as possible. In the process she innovated by making things tastier, healthier, faster and in a better way. For example, Amma discovered 40 to 45 years back that Bombay halwa could be made from corn flour; She made instant mixes in "paste" form very early on when mostly powders were available in the market.
What she made
Four product lines, as the family describes them. The recipes themselves are in chapter IV of the book.
-
Instant mixes, powders and pastes
She made instant mixes in "paste" form very early on when mostly powders were available in the market. She started concocting powders and pastes, and enabled young women (and men!) to make traditional rasams, sambars and idlis through some very simple, minimal additions.
-
Juices and jams
Under this banner, she manufactured and sold pickles, vadams, juices and various instant mixes.
-
Pickles
Many people from overseas, especially from the USA, would ask for and buy her pickles and other products. Uttara recalls seeing her managing her employees "packaging pickles in full force".
-
Vadams
I personally have vivid memories of drying vadams in scorching sunshine on her rooftop in Saradapuram, Chennai.